Text message marketing usually relies with the use of short message services which is known commonly as SMS on the process of delivering marketing communications directly to the consumers. Mobile phone’s reach and popularity gave guarantees that the message is going to be targeted and is going to be delivered to the consumer without going through expensive branding and print media communications. Both the records and statistics of developed nations revealed that about 80% of text message marketing content will be read by the recipient. This in fact made the text message to be an efficient marketing tool. Even though this is considered to be intrusive and is also considered as a form of spam, this still remains where SMS sending firms managed in sending message across through legal ways and is in fact the reason why they could sell services towards people who are in need of them.
A text message marketing is focused, brief and also well-positioned for people who are on the go. Text message marketing engages service provider who can in fact help to send bulk messages over the network of various telecom providers. There’s in fact a simple technology of doing this and there are also options that you could choose from. Some service providers could actually help to provide a two-way interaction and some could restrict it to one way. Most of the market campaigns are in fact done with a particular objective in their mind. When the marketing message is in generating loyalty, it would help to know the customer demographics and also the profile which the message is being sent and whether it is only meant in spreading brand awareness, then it could be a one way distributive network communication.
Reputable service providers are able to help in designing a registered shortcode for your company. A benefit that can be obtained from this is that while you are reaching out to your customers, prospects or your targets, they can return or engage back with the sender of the SMS and ask for any information. This could help to determine which customers are serious. This likewise helps the marketer to measure the success of the marketing campaign.
The automated text message marketing campaign can be personalized and it can also be real time and immediate. Service providers also will have the ability to send a message to their customers or targets if they are ever near the store or outlet of the marketer. This will help in making it real and more attractive to the recipient and may turn into sale for the outlet. A mobile phone technology that’s coupled with good short message writing skills are able to help in reaching target audience easily and at a low cost.